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Cheap and Chic : the provocative line by Moschino

Rooted in contemporary luxury and style, Moschino has been among the leaders of haute couture for more than 25 years. Launched in 1983 by Franco Moschino, the Italian fashion house exudes a chic style, updated from collection to collection to challenge fashion norms and reinvent fashion over time. After his untimely death in 1994, his former assistant, Rossella Jardini took over the brand and kept the creators vision for a brand that is luxurious but not traditional. The result can be seen in the brand unique and sometime provocative designs, always made with attention to quality as we have come to expect from a luxury brand. Launched in 1988, the Cheap and Chic label is crafty and explosive, yet more accessible, making the Moschino spirit available to a wider audience.